What is Neuos™
Neuos is a software platform that creates high‑resolution maps of people's feelings, reactions, and intent. It does so by taking electrical measurements of brain activity and applying specialized artificial intelligence.
Designed for real‑time processing in a way that's never been possible before, Neuos enables applications to connect with meaningful brain patterns as they happen. Running on AR/VR headsets, headphones, and hats embedded with electrical sensors (EEG), Neuos is turning computing into an empathic experience.
Empathic computing starts here
Unlike conventional brain‑machine interfaces, Neuos uses a matrix of proprietary algorithms equipped for specialized tasks. These algorithms collect insights and form a 'superintelligent' system that can decode human thoughts and feelings with razor sharp resolution.
From upper‑order acts of cognition like thinking yes to more instinctual feelings like surprise, Neuos captures the brain's fingerprint with extraordinary sensitivity. This unprecedented look into human experience enables what we call empathic computing: operating systems that understand people from people's own point of view.
Operating at the intersection of digital and physical reality, Neuos is housed in a secure software package that runs locally on edge devices and optionally in the cloud.
Rich, millisecond‑by‑millisecond maps of brain activity give applications access to otherwise imperceptible information about human experience, making amazing new functionalities possible.
Equipped for new functions
Interfaces don't just feed input to our machines—they define which input is valuable. Imagine smartphones without touchscreens or desktop computers without mouses: the functions fundamentally change. That's because interfaces drive the operating systems that orchestrate what computers can do.
Just as OSs control the ins and outs of computers, Neuos enables the brain to control the ins and outs of AR/VR. By turning the brain into a conductor of digital information, our software goes far beyond replacing keyboards and touchscreens. It creates an entirely new system that can sense our feelings and intent in context—paving the way for new human abilities and experiences.
Imagine the possibilities
Imagine a shield popping into your character's hand when you're surprised by a zombie attack, or seeing the storyline of a TV show shift because you really love one side character. The ways we consume media are ever‑evolving.
Empathic computing can be applied to interactive TV, video games, movies, and music. By providing real‑time and A/B testing tools to content creators, studios, agencies and developers, Neuos is transforming the media landscape by informing creative decisions.
Whether we're shopping on an e‑commerce site or in a brick‑and‑mortar store, one thing is for sure: there's an overabundance of options. Abundance is fantastic, but navigating the possibilities can also be overwhelming and burdensome.
Combining emotion‑based content personalization and neurobiometric payments, Neuos offers a package of one‑thought buying tools. By giving shoppers and marketers analytics, the technology offers a quantitative window into the search process.
Sync with self-driving cars
Sync with cars
When our cars are driverless, what happens to backseat driving? Will we be forced to endure uncomfortable AI driving styles? We believe the experience can be as smooth and safe as riding with a professional chauffeur.
Symbolized by the expression “unison of horse and rider,” for autonomous cars to be the best machines they can be for us humans, they need to not only be sensitive to our main goals (“get me to point B”), but also to our intermediate experiences along the way (“that turn was too fast”).
With partners, we're starting to unify brain and ride by using Neuos to study passengers in real‑world driving environments and allow manufacturers to tune driving parameters according to rider brain profile.
Neuos syncs with select AR/VR headsets, headphones, and hats made by our partners. For more information about compatibility and partnerships please email email@example.com
Arctop was founded in 2016 by neuroscientist Dan Furman, Ph.D., and software engineer Eitan Kay to expand human abilities by creating transformative brain technology. Arctop's vision is to build field‑defining neural interface systems that enable entirely new functions and play a central role in humanity's interaction with the world.
By opening a new channel of communication between brain and computer that's sensitive to personal point of view, Arctop aims to deliver human‑centric technology that enables OEM partners to enhance their products in AR/VR, Gaming, Autonomous Cars, Learning, and More.
Arctop is located in San Francisco, Tel Aviv, and Tokyo.